Breathe right

The CNS Breathe Right strips case illustrated the steps involved when undergoing expansion towards the international marketplace. In the case of CNS, business expansion happens when the company has already assessed the suitability of the country’s business environment for both the company and the product to be marketed and sold.To achieve this objective, CNS has developed a three-stage decision-making model, a diagnostic tool that aids the management in determining the action standard (i.  e. , to expand or not expand) for the country under consideration for expansion. This case analysis of CNS and its product, Breathe Right strips, analyzes the effectiveness of the three-stage decision-making model that the company has developed for its expansion to the international business setting.The rationale behind the creation and development of the three-stage model is the need to objectively analyze a country’s suitability to market and sell CNS’s product, Breathe Rig ht strips.The product, an OTC medical product, is a nasal strip suitable for athletes wearing mouth guards, snorers, and people easily afflicted with allergies, sinusitis, and cold. It enjoyed popularity in the US because of its practical use and effective results. As the product gained popularity, CNS saw the opportunity to expand, with plans of selling the product beyond North America, and into Europe.The case of CNS’s entrance to the Italian business environment and OTC medical product industry yielded useful insights for the company, especially on its manner of assessing the suitability of the product for the country’s OTC market, and vice versa. In understanding the effectiveness of the three-stage decision-making model, it is important to identify first the strengths that CNS have before entering the international market. Primary among these strengths is the product itself.Breathe Right is a very practical and effective OTC medical product, bringing relief to ind ividuals who experience frequent bouts of nasal congestion. The development of an ingenious product such as Breathe Right already ensures CNS significant success in entering foreign markets that will have immediate need for this product. Moreover, CNS holds a special niche in the OTC market. As a nasal congestion reliever, it enjoys lesser competition in its category, compared to other OTC brands/products.In effect, the three-stage decision-making model is mainly a support to CNS’s strong product and brand. Its purpose, however, is invaluable for the company if the product will be released and sold in the foreign market. It is through the model that the company was able to â€Å"diagnose† the strengths and weakness of the foreign market it will potentially enter, and the model as a diagnostic tool would help CNS determine areas for improvement and reinforcement that would make the market receptive to the product and increase the demand for it.The three-stage model†™s purpose for CNS is invaluable because of the support it provides to the company, as it explores the viability of the product in markets other than the US. Testing for both economic factors and demographic characteristics of the market under study will enable CNS to enter the foreign market successfully, with greater receptiveness among consumers and hopefully, increased awareness, recall, and intention to buy Breathe Right.Analysis of the product’s suitability to foreign markets would show that Breathe Right is suitable to the global market, encompassing cultural differences, since nasal congestion is an almost universal health experience. However, as Breathe Right enters the global market, it is important that CNS increase awareness of the product and brand among consumers through mass media campaigns, demonstrating its use and purposes for the consumer.

The Causes of the American Civil War

The American Civil War is one of the most significant and controversial periods in American history. The Civil War was caused by mounting conflicting pressures, principles, and prejudices, fueled by differences and pride, and set into motion by unlikely set of political events. The war divided the country between the North (Union) and South (Confederate). The war lasted five years and by 1865 the Confederate forces were truly beaten. Out of this horrendous war though, where some 600,000 men died grew a greater sense of nationalism than is today, unrivalled around the world One of the causes of the American Civil War was the economic and social differences between the North and the South. With Eli Whitney’s invention of the cotton gin in 1793, cotton became very profitable. This machine was able to reduce the time it took to separate seeds from the cotton. However, at the same time the increase in the number of plantations willing to move from other crops to cotton meant the greater need for a large amount of cheap labor, Indo European slaves. Therefore the Southern economy became a one-crop economy, depending on cotton as well as slavery. On the other side the Northern economy was based more on industry than agriculture. In fact, the northern industries were purchasing the raw cotton and turning it into finished goods. This disparity between the two set up a major difference in economic attitudes. The South was based on the plantation system while the North was focused on city life. The second cause for the American Civil War was the fight between slave and Non-slave state proponents. As America began to expand, first with the lands gained from the Louisiana Purchase and later with the Mexican War, the question of whether new states admitted to the union would be slave or free. The Missouri Compromise passed in 1820 made a rule that prohibited slavery in states from the former Louisiana Purchase. The Compromise of 1850 was created by Henry Clay and others to deal with the balance between slave states and free states, northern and southern interests. One of the provisions was the Fugitive Slave Act. Another issue that further increased tensions was the Kansas-Nebraska Act of 1854. It created two new territories that would allow the states to use popular sovereignty to determine whether they would be free or slave. The last cause of the American Civil War was the growth of the Abolition Movement. Increasingly, the northerners became more polarized against slavery. Sympathies began to grow for abolitionists and against slavery and slaveholders. This occurred especially after some major events including: the publishing of Harriet Beecher Stowe's Uncle Tom's Cabin, the Dred Scott Case John Brown's Raid, and the passage of the fugitive slave act that held individuals responsible for harboring fugitive slaves even if they were located in non-slave states. The Civil War lasted longer than it was expected to. But, unfortunately, the War was inevitable due to the great gap between the North and South socially, economically and politically. In fact, due to these circumstances, if the South had won the War, the country would have probably been divided into two separate countries. As any war would have ended, the War ended with great losses to both sides. More Americans were killed in the Civil War than in all other American wars combined from the colonial period through the later phase of the Vietnam War. Apart from the number of deaths and casualties, the great loss of property and money, the country now needed to work together in order to rebuild what was lost. Emotionally, it would take long years for many people to overcome the consequences of the war. The war was followed by twelve years of Reconstruction, during which the North and South debated the future of black Americans and fought bitter political battles. Yet, there was a good outcome of this war. Slavery came to an end as a legal institution. But the war did not bring equal rights for blacks, they still had their own war to win until those rights would be achieved.

Daisy miler Essay Example | Topics and Well Written Essays - 500 words

Daisy miler - Essay Example She is only concerned in making herself the center of attention and the way she does it is by manipulating other men. It is difficult to argue on the question whether Daisy Miller is a ‘nice’ girl. Even though we get to see different sides of Daisy Miller in the story, it is still not possible to come to the definite conclusion about her character. Daisy is quite vulgar and we see examples of her immodesty when she is found late at night at coliseum with Mr. Giovanelli. However, it is not possible to judge Daisy based on such incidents since morality is a culturally conditioned response and the standards of morality are set based on the social convention of that area. Therefore, it is a fifty-fifty chance of Daisy actually being guilty of not innocent. Daisy acts on what she intends without giving any second thoughts to it. She represents the American flirt who does not obey or adhere to the rules of the European community in which she is currently in. This is the reason she frequently becomes a subject of gossip among her peers. Even after knowing about Daisy’s character, life and habits it is not possible to decide whether Daisy was innocent or not. Firstly, it is not possible to conclude whether Daisy knew all along about what people were saying behind him. She appears to be ‘too light and childish†¦ too uncultivated and unreasoning’. Perhaps, it is because of this attitude that she fails to notice what others thought. However, equally plausible may be that ‘she carried about in her elegant and irresponsible little organism a defiant, passionate, perfectly observant consciousness of the impression she produced.’ Therefore, it is simply inconclusive and impossible to decide whether Daisy Mil ler is too innocent to notice what others think about her character or whether she is so care-free and happy-go-lucky sort of person that she does not care one bit about what others

Strategic Management in IKEA Case Study Example | Topics and Well Written Essays - 2750 words

Strategic Management in IKEA - Case Study Example Businesses usually define their goals and objectives through mission statement and vision that are imprinted on the organizations product. According to Knapp (1999, p.75)3, mission and vision statements generally represent the purpose of the organization which is evident in the present case study of IKEA where IKEA's mission is to Whereas the vision is to provide better everyday life to all and IKEA formulates its strategies based on the mission and vision which aims to provide better life by offering its products at lower cost than in the market. Austin and Pinkleton (2006, p.19)4 mentions that mission statement sets out strategic focus for accomplishing long term outcome and vision conveys the long term ideal which is evident in IKEA's scenario. Further vision shares the organizations values that are intended to support their mission. The seriousness of offering products at low cost is also seen its corporate values where the organization recruits employees who share the values developed by IKEA of togetherness, cost consciousness, respect and simplicity. The mission, vision and values are interrelated to each other as each one is developed by other and helps the organization the long term goal as in case of IKEA to provide better life to all by providing low cost products in the industry duly integrating w ith the values that promotes the involvement of customers in product designing. IKEA has been able to achieve considerable success strongly because of its values and it is essential that the values imbibed in the market for IKEA should be pampered and the organization should continue to operate in the same way as it has done until now generating good revenue and garnering customer appreciation from all over the world. 1 (b) Difference between company's resources and capabilities According to Grant (2005, p.145) the strategy of any business is concerned with utilizing the firm's resources to improve and increase the capabilities to grab the opportunities arising in the external environment. However both, resources and capabilities play vital role in the development of the organization and to identify their importance, they are distinguished hereunder with special reference to IKEA. Resources Capabilities It is the productive asset owned by the firm like tangible and intangible like financial, infrastructural, knowledge and human resource, etc.

Talk about philosophies and theories behind entrepreneurial behavior Essay

Talk about philosophies and theories behind entrepreneurial behavior - Essay Example Organization is very significant since it permits coordination between all other aspects vital in production (Marshal, 1994). The chosen entrepreneur plans and manages his firm from all-organizational and product delivery aspects. When he gets a chance to design an intricate website, he hires interim web designers to work on the job as he looks for other business opportunities. The entrepreneur has the tenet of not getting any money before the project is completed. Through innovation and organized manner, the entrepreneur establishes a new commodity and product enhancement. The business strategy of developing a long-term commodity seems to be viable for the entrepreneur (Marshal, 1994). In order to attain long-term commodity, he must comprehend the product in details. Further, need to predict transformations in product demands in the market. In addition, he needs to have full information about the risky environment that the product might operate. From the author’s findings, it is clear that the entrepreneur is working on improvement of the website by including new technology such as three dimensions. If this technology is implemented, it will create increased demand and in turn, he will develop a reputation of being the first Omani pioneer organization to use three-dimension technology. In reference to the Marshal theory, which asserts that skills and knowledge of entrepreneurship are infrequent and limited, he also maintains that a few people can show such skills in practical. Despite this people can undergo training to achieve these skills and knowledge but it is always reliant on business environment and economic condition. The demand for three-dimension technology is on the rise in Omani but due to lack of resources, the technology has not been fully implemented. Despite this several academic institutions offers courses on web design, which increases people knowledge about the technology. In reference

U.S. housing price Term Paper Example | Topics and Well Written Essays - 2000 words

U.S. housing price - Term Paper Example The situation became worse with the reduction in the availability of credit. This made it impossible for the willing prospects to pay for home ownership. This paper makes an attempt to investigate the housing problems of the US and the future that lies ahead of this sector. The project would also provide a direction to the prospective buyers of the houses and would help to determine how the prices of the new housing projects could be reduced. Necessary graphs and charts have been provided to present the statistics that would support the arguments put forward in the paper. How serious is housing price problem in the USA? Studies have proved that in the United States there exists inequality in the distribution of wealth among the population of the country. Federal Reserve has stated that out of the total net worth of the individuals, 27% is accounted for household real estate. An average American would allocate almost 66 % of his or her wealth for housing. On the other hand the high ne t worth individuals of the country generally keeps their money invested in form of a variety of financial assets. The major part of the investment portfolios of these people do not consist of housing investments. Therefore this group of people generally react less to the fluctuation in the housing prices. Thus when there is a rise in the housing prices the people belonging to the middle get mostly affected by it.... On the other hand the people who had their money invested in their primary residence faced the brunt. Generally the housing prices indices have been used to analyze the prices of the housing investments throughout the country (Holt, 2009). However, it cannot be generalized easily because there are regional disparities in the prices of the housing. The size and location of the housing has an effect on the prices that would exist in the market. There might also be defect in the construction of the housing prices index. These data on these indices present certain surprising information. Situations of distress sales of the housing have caused the builders to review their price setting procedure (Talbott, 2003). However, the homes which have been valued at a very high rate have faced a decline in their values with the problems in the housing market. There are a host of reasons for this. The debt to income ratio of the loans and the amount of down payment that the buyers could make for pur chasing a house had been low. Along with this, the loans that were provided were not underwritten in the proper manner. The long term interest rates in the country have been rising in the recent past. This has also posed a threat to the housing market. If the rate of interest on the bonds rises, people would shy away from making housing investments and would park their money for the long term because such investments would be riskless for the investor. Figure 1: Long term interest rates in 2013 Source: Nothaft, 2013 Thus the affordability of housing is quite low for those families that lie in the middle income group. This is especially true in the metro areas of the country. Again at a time of a boom in the housing prices, the real activities taking place

Fulfilling the promise Essay Example | Topics and Well Written Essays - 500 words

Fulfilling the promise - Essay Example eve through various ways, and I will strongly agree to the fact that America has made a wide progress towards achieving â€Å"The Promise of America Life†. â€Å"Organized labor had never been more powerful than at the end of World War II. Cold War page 798† â€Å"A knowledge of history is, in addition, a means of strength. (John F. Kennedy paragraph 7, line 1), we realize that this led to the increment of in the number of women workforce in 1953 as well as the increment of job opportunity. During this period, America improved their civil and voting rights. American democracy was reshaped thrusting the federal government more deeply into economic and social life. America experienced the Atomic Age as well as the communist period, thus the country tried to fight against the communist in the state. â€Å"During the social, political, and military crisis of the 1960s, Americans had largely taken the economy for granted. Living with Less (page 880).† This was all brought by failing of businesses, government and economists, multinational giant strategies combined to weaken the foundation prosperity. â€Å"†¦.United states began as an underdeveloped nation which seized its independence by carrying out a successful revolution†¦ (John F. Kennedy paragraph 6 line 3).† The shortage oil spread well beyond gas stations, truck drivers blockaded highways to protest the high cost of fuels and low speed limits, and this challenged the state and thus contributed to the realization of, The Promise of America Life. â€Å"There is little that is more important for an American citizen to know than the history and traditions of his country† (John F. Kennedy paragraph 1 line 1). The Cold War marked the age of globalization, as the state established regional relations to various countries worldwide and contributed to the development of new communication technologies which sped up the global flow of news, ideas and money through the development of communication satellites. It also saw the

Media Coverage of War Research Proposal Example | Topics and Well Written Essays - 500 words

Media Coverage of War - Research Proposal Example It is timely because it is based on the recent developments more precisely the Iraq war and it is argumentative because it has several perspectives of the same. The misperceptions of media reporting in Iraq war are immensely contested, and numerous studies have found that there were rampant instances of misreporting with the aim of winning support for the war (Blue Water Media 1). Cases have been reported of journalists being embedded with soldiers who intensified biased reporting. The proposed study endeavors to answer the established research question that will illuminate on the selected topic regarding media coverage of war with particular focus on the Iraq war. As a result, for purposes of the study the main research question has been developed that will guide the whole process of the suggested study. The main research question established is The proposed study will henceforth focus on the thorough evaluation of the above questions in guiding the process of research. The processes and activities of the suggested study will be based on the endeavor to reply to the above questions. The proposed study on media coverage of war will be organized in a systematic manner and will involve several activities. Initially, a general overview of the subject will be sought whereby existing information on the topic will be evaluated. A thorough background of the study will be sought which will be followed by the collection of data that will form the basic procedure of the study. Several sources will be applied in the process of conducting the suggested study. The sources to be used will be of two categories, primary and secondary sources. Primary sources will be crucial in developing the original flavor of the research. Primary sources represent original research, which relies on new methods of finding data. Secondary sources, on the other hand, will be pivotal in exploring existing data from completed research and surveys that will

Lady Macbeth is the real driving force behind the murder of Duncan Essay

Lady Macbeth is the real driving force behind the murder of Duncan Discuss this statement and decide whether or not you agree (1000 words) - Essay Example He is praised and made to feel successful. Discovering that Macbeth is a kinsman to the King Duncan, the audience learns of his bravery and ability on the fields of battle, but they see nothing yet of base envy, or of any desire to rule the country. His loyalty and respect for Duncan are not put into question. But the encounter with the witches plants the seeds of ambition and arrogance. Macbeth is silent while Banquo answers the witches. His mind is at work, and in his heart is growing the seed of evil. Elements of treachery enter the scene, and delusions of grandeur infiltrate where before there were none. ‘If chance will have me king, why, chance may crown me, / Without my stir.’(Act I, Sc 3). Still, he does not exactly leave it to chance, even if he thinks he does not have to do much. He puts the whole thing in a letter to his wife. From the apparition on the heath, desire for power has entered the credulous thane’s spirit, like a curse cast on completion of a successful battle. All of a sudden, being a respected thane is not enough. Through the fateful flaw of being gullible, and believing tenuous predictions, Macbeth is spellbound. This gullibility leads him to ignore his formerly good conscience and become obsessed with gaining what he had previously not even considered for a moment to be rightfully his: ‘to be king / Stands not within the prospect of belief,’ (Act I, Sc 3). Bewitched, he ruminates repeatedly on the prospect of authority and power. The curse travels inside a letter from Macbeth to his wife, who reads it, entranced. She cannot wait for Macbeth to return, so she can persuade him not to be so timid: ‘Hie thee hither, / That I may pour my spirits in thine ear; / And chastise with the valour of my tongue / All that impedes thee from the golden round.’(Act I Sc 5). She knows that so far, her husband has proved himself to be a good man, and fears he might be too nice to share her

A Review of Pete Zimmer Quartet Prime of Life CD Release Essay

A Review of Pete Zimmer Quartet Prime of Life CD Release - Essay Example The instruments especially the saxophone could be heard clearly all through mainly emphasized the melody. The guitar clearly brought out the rhythm of the musical. The melody, harmony, and rhythm combined to bring a soothing and exiting feeling. The performance was one of the preeminent jazz performances I have attended. This paper focuses on the different aspects incorporated in the performance to bring harmony, mellow and maintain the right rhythm. The stage was gorgeous since it was dimly lit using candles mainly placed at the back at the background were burgundy curtains that gave the stage an amorous feel. However, the stage looked quite small and the band members were positioned close together, which limited their movements. At the back was the band member playing the drum while the rest of the band took positions to form what looked like a rectangular. Two of the band members remained standing while the rest remained seated. Just like most jazz musicals, the music was harmonio usly spacious with a similar chord structure played repeatedly. At the start, the saxophonist played the rhythms to outline the formation of the song (Riggs, 2008). At the far back was Zimmer playing the drum while the rest of the band took positions to form what looked like a rectangular alignment. ... All through the performance, Zimmer played the drum with swings using sticks and brushes, which propelled the rest or the band forward. Bernstein moved from side to side as he plucked the guitar to keep the rhythm of the musical. The music was delicate and swinging with a graceful rhythmic undertow such that though the music lasted long the energy is desirable all through. The song played included â€Å"Carefree,† â€Å"Getting Dizzy,† â€Å"Search,† and Jeremy Pelt.† The â€Å"Prime of Life† was one of the songs played and the title of the CD that Pete Zimmer Quartet was launching. All the songs had an either fast or moderately fast tempo. The song of the day â€Å"The Prime of Life† was played in each of the three sessions. The rhythm or the music had a moderately fast and bouncy tempo with the drumming swinging from elusive to strident style. The rhythm could generally be described as syncopated and quite complex. Just like most jazz musica ls, the rhythm was swingy and irregular. The swings sounded exaggerated creating a forward momentum emphasized by the drum. However, towards the end, the jazz musical was slightly slow and relaxed. The different instruments could be heard playing the same melody but at different rhythms. I can only describe the overall rhythm as somehow tensed with some sense of looseness. The harmony of the jazz musical played could be described as quite racing with short off beats at the end of all phrases. The beats were quite emphasized all through with off beat’s being stronger. The harmony was in one way or another unpredictable, which is a common feature in most jazz music. The sound of the bass helped maintain the harmony. The jazz musical was similar to most jazz performances in aspects pertaining to the rhythm, tempo, as

Historical Critical Perspective on the Life and Works of Langston Hughes Essay Example for Free

Historical Critical Perspective on the Life and Works of Langston Hughes Essay The paper will focus on criticizing the works of Langston Hughes in the basis of his life and influence of his surroundings. The historical perspectives will be the basis of criticizing his works. How the political and social aspects did influenced him to create his poetries. The life and works of Hughes in response to his adamant life will be discussed critically in this paper. Langston Hughes Life Born at Mississippi in 1902, Langston was the son of both African American citizens. In his growth, his environment was stained with racial discrimination issues which were instigated by his grandmother and the environment he lived. This rooted in writing about social issues which is mostly the topics of his writings. His greatest achievement was that he was the first Black American who was considered with racial consciousness to make a living by writing (Leach 14). He received many awards regarding his writings as he is a well-known figure in the society, a leading literalist in the Harlem Renaissance and critique of racism. His works includes the book of poetry which is The Weary Blues published in 1926. He was famous in playwright and musical dramas which were used in his time. Three of his famous works will be summarized and the influence of his works will be discussed.  · The Black Nativity (1921) – this is a collection of gospel songs which must be presented by black people. This means the character within the gospel about the birth of Christ is portrayed by African Americans.   It was played in Chicago and became a big hit in its time. The play was made from the influence of racism in the state. Langston created a new image of nativity when he arranged it to be played by Black people. This had become controversial but still became popular because of its uniqueness in approach.  · Not with Laughter (1920) – is a novel which depicts the black life in a town of Kansas. The work shows the character’s life on his dealings with tragedies and peaceful life in the town.  · The Weary Blues (1926) – this is collection of poetry blues by Hughes. The blues poem shows the nature toward affirmation and self negotiation, both consolatory mourning and melancholia (Ramazani 144). His works shows the life of black people in his time mixed with fictitious plots and heartwarming ideas in his works. The people view his works as inspirational and influences the way people view on the black people. The Harlem Renaissance is described as a period wherein racial criticism is intense wherein the blacks challenge the white racism by producing African Americans good in various field. This inspired Hughes to continue his endeavor towards writing his own poetry. Criticisms on his works At present, his works can be seen as not to promote racism but to see how Blacks and Whites have the same talents and ideals. The thorough examination of his works shows how he gave the tragedies on the life of blacks but then provide the positive side of it. His renowned play which is the Black Nativity showed a different approach in the way people think about gospel plays. The new approach was criticized but then, the issue of equality in religion beyond racial boundaries prevailed. His works became useful in the development of African American literature and continues evolvement of the discipline. His experience and his thoughts influenced the society through his writings. He’s well known works influenced the culture and life of the people in his time and the present.